Aira is a logo and packaging design created for a deodorant brand. Aira hopes to break the mold in the deodorant world. A brand that is fun in nature, and hopes to inspire the customer-base to think about hygiene brands differently

The sourced images inspired Aira's final branding design. Inspiration was found in styles, colors, and font pairings. The source images were then translated into three different conceptual routes. Different elements from each concept were chosen to be combined into what has become Aira's finalized design concept.