320 GUEST RANCH
I acted as the in-house designer for a successful guest ranch in Big Sky Montana. I proposed an updated logo and brand identity, which was executed and carried throughout future designs including print and digital ads, brochures, and marketing materials.
BRAND IDENTITY
320 Guest Ranch's slogan is 'Where History Matters'. There are signs of the ranch's extensive history throughout the property, and it is a unique aspect that makes 320 stand out amongst the rest. In updating the branding, I aimed to highlight the history while also modernizing existing branding materials to create a balance between old and new. This was done by modernizing the logo & developing a logo system. I also used a combination of modern and classic typefaces, a color palette inspired by the natural landscape of Montana, and incorporated historical images contrasted with modern & clean elements.
WEDDINGS & EVENTS
320 Ranch’s primary profit comes from weddings & other events held on the property, so it was important for me to carry the updated identity to these assets. The events informational booklet (both print and digital versions) and the RACK card for trade shows and informational marketing were the main assets I created. This process required me to source images, write copy, and work with a small team to finalize.
BROCHURE
The existing brochure for 320 Guest Ranch was outdated in both design and information–I worked with a small team to develop an updated design, imagery, and copy that reflects the visual identity & the brand mission I developed. The final brochure design is now featured at various businesses throughout Montana as well as the Bozeman International Airport.
